News Summary

• Conversion, an AI-powered marketing automation startup, has raised a $28 million Series A.
• The company was founded five years ago by two UC Berkeley dropouts.
• The founders treated their raised funds so frugally they lived in a two-bedroom, one-bathroom apartment with five other roommates.
• Many legacy marketing automation tools are adding various AI and chat integrations into their wares, but not all of their features support these integrations.
• But Conversion has baked AI in, which means it can do things like organize leads and automate personalized follow-up emails.