News Summary

• Meta says it will stop selling and showing political ads in the EU from October.
• The tech giant called the legislation’s requirements “unworkable” The law, dubbed Transparency and Targeting of Political Advertising (TTPA), was adopted by the European Commission in 2024.
• It mandates companies selling ads to clearly label political advertisements and provide information about their sponsor, the election or referendum they concern, and what targeting mechanisms were used.
• The law also requires that data collected to serve political ads must only be used if the person or entity gives their consent to use it for political advertising.