AI referrals to top websites were up 357% yearoveryear in June, reaching 1.13B | TechCrunch

Image for article AI referrals to top websites were up 357% yearoveryear in June, reaching 1.13B | TechCrunch
News Source : TechCrunch

News Summary

  • AI platforms in June generated over 1.13 billion referrals to the top 1,000 websites globally, a figure that’s up 357% since June 2024.
  • Google Search still accounts for the majority of traffic to these sites, accounting for 191 billion referrals during the same period of June 2025.
  • In the news media category, Yahoo led with 2.3 million AI referrals in June 2025, followed by Yahoo Japan, Reuters, The Guardian, India Times, and Business Insider.
  • In e-commerce, Amazon was followed by Etsy and eBay when it came to those sites seeing the most referrals, at 4.5M, 2.0M, and 1.8M, respectively, during June.
AI referrals to websites still have a way to go to catch up to the traffic that Google Search provides, but theyre growing quickly. According to new data from market intelligence provider Similarweb [+2773 chars]

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