How a Y Combinator food delivery app used TikTok to soar in the App Store | TechCrunch

Image for article How a Y Combinator food delivery app used TikTok to soar in the App Store | TechCrunch
News Source : TechCrunch

News Summary

  • BiteSight is a food-delivery app that lets users watch videos of food before ordering.
  • It also lets customers see what their friends have ordered and bookmark places to try out.
  • The app plays on how young people engage with content — through short-form videos and recommendations from friends.
  • The video of McDaniel presenting this idea has since amassed almost 4 million likes on TikTok and a quarter of a million on Instagram, joining a trend of young entrepreneurs using Tik Tok and Instagram Reels to gain traction and deal flow.
The internet trend is simple A friend or family member looks into the camera and tells viewers, in a slightly aggressive tone, that they are about to witness a presentation and that they better be n [+4620 chars]

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