Performance Max I Was A Skeptic & Now Im Devout (Even In Bing) via @sejournal, @jonkagan

News Source : Search Engine Journal
News Summary
- When Google first announced the existence of Performance Max back in 2020, to say I was skeptical of this ad unit would’ve been an understatement.
- When Bing announced it was going to be rolling out PMax back in 2024, I almost lost it.
- Fast forward to June 2025, and I am no longer that belligerently angry at PMax for existing (still angry about a lot of other things, though).
- Now, for different reasons, I am afraid to say it: I am a Performance Max loyalist.
When Google first announced the existence of Performance Max back in 2020, to say I was skeptical of this ad unit wouldve been an understatement.When it rolled out to everyone in 2021, I described [+12231 chars]