News Summary

• According to Buffer’s latest data, LinkedIn is now the strongest platform for organic engagement, with a median rate of 8%.
• Success on the platform isn’t about going viral once, but about building steady, predictable engagement over time.
• You can schedule posts on LinkedIn using the built-in scheduling feature on both desktop and mobile devices.
• The steps to schedule a post natively on LinkedIn are the same for a personal profile and a company page.
• Like native LinkedIn scheduling, you can schedule LinkedIn posts in these formats: text-only, image, GIF, PDF carousel, video, and link previews.