News Summary

• The mid-funnel stage is where prospects actively weigh options and is crucial for sustained growth and profitability.
• Overlooking this critical stage can reduce revenue potential.
• Using AI-driven paid media for nurturing and retargeting can bridge this gap, converting high-quality leads into profitable customers.
• For PPC strategists and chief marketing officers, aligning paid media tactics with each funnel stage is key to maximizing AI’s potential in campaigns.
• For CMOs and senior marketers, optimizing the mid- Funnel is a strategic opportunity to grow the customer acquisition pipeline.