Measuring inclusive marketing why traditional KPIs hinder both customer success and brand growth

Image for article Measuring inclusive marketing  why traditional KPIs hinder both customer success and brand growth
News Source : Hubspot.com

News Summary

  • Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust.
  • As an inclusive marketing strategist and consultant, I’ve found over and over again that traditional KPIs don’t tell the full story.
  • Marketers and business leaders will struggle to reach a diverse customer base and make informed decisions with this missing context.
  • Outline your company's marketing strategy in one simple, coherent plan.summarize in 5 sentences: A free template to hep you plan your marketing strategy.
Brands want to know that they are on the right track toward achieving their goals. Thats why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what the [+9322 chars]

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