New PGA Tour CEO Lays Out Plan to Expand Golfs Digital Footprint

News Source : Newsweek
News Summary
- The PGA Tour recently handed its reins to an ex-NFL Chief Media and Business Officer with over 20 years of experience.
- On Friday, during his interview on CNBC's Squawk Box, he laid out his early priorities.
- "You need to think like a fan.
- And I think the fans have spoken, they want to see the best golfers play more often," he said.
- Rolapp acknowledged the complexities of a potential deal with Saudi Arabia's Public Investment Fund, calling it "a blank sheet of paper"
The PGA Tour recently handed its reins to an exNFL Chief Media and Business Officer with over 20 years of experience, and hes already shaking things up.Brian Rolapp, currently in a transitional p [+3205 chars]