Google brings its AIpowered marketing tools to India after Google tax repeal | TechCrunch
News Source : TechCrunch
News Summary
- Google has launched a suite of its AI-powered advertising tools in India.
- In March, the Indian government scrapped its 6% levy on digital advertisements.
- The repeal has made the South Asian market more attractive to global tech firms selling online ads.
- India’s digital ad market is projected to grow over 20% year-over-year, reaching nearly $7 billion by the end of 2025, per a recent Dentsu Digital Advertising report.
- Google also announced that ads will start appearing on AI Overviews in India later this year.
Google has launched a suite of its AIpowered advertising tools in India, which debuted in the U.S. in May, as the repeal of the socalled Google tax has made the South Asian market more attractive [+3684 chars]
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