As AI kills search traffic, Google launches Offerwall to boost publisher revenue | TechCrunch
News Source : TechCrunch
News Summary
- Google officially launches Offerwall, a new tool that allows publishers to generate revenue beyond the more traffic-dependent options, like ads
- The new feature is available for free in Google Ad Manager after earlier tests with 1,000 publishers that spanned over a year
- Google also confirmed to TechCrunch via email that publishers with Offerwall saw an average revenue uplift of 9% during its year-plus in testing
Googles AI search features are killing traffic to publishers, so now the company is proposing a possible solution. On Thursday, the tech giant officially launchedOfferwall, a new tool that allows pu [+2998 chars]
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