Modelo Especial soared to be the #1 beer in America. Then came Trumps immigration crackdowns

Image for article Modelo Especial soared to be the #1 beer in America. Then came Trumps immigration crackdowns
News Source : Fortune

News Summary

  • Modelo scored a major coup, becoming the most popular beer in the U
  • S
  • , beating out Bud Light
  • But there are signs that Trump-era immigration anxiety and fears over ICE raids are changing the spending habits of Latino consumers
  • As ICE activity heats up, Latino shoppers seem to be out and about less
In April 2024, Salvador Gutierrez got a big surprise.The Oxnard, Californiabased food vendor, who made his living selling sweet drinks called Agua Frescas, received a new customized street cart and [+7467 chars]

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