Precision in the Age of Identity Redefining Audience Curation

Image for article Precision in the Age of Identity Redefining Audience Curation
News Source : ExchangeWire

News Summary

  • In 2025, curation is evolving into strategic infrastructure: The connective tissue powering scalable, privacy-safe performance
  • Curation strategies built on real-time ID resolution are delivering the clarity, compliance, and precision buyers need
  • DSPs that lean into these capabilities today are building the infrastructure they’ll need tomorrow
Amir Sharer, CEO, BRAVE, and Tamir Shub, VP of Business Development, IntentIQ join ExchangeWire to discuss how audience curation is evolving into a foundational element of programmaticAs the postc [+9369 chars]

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