New Azerion & DAIVID Research The CTV Ad Enhancements That Drive Effectiveness
News Source : ExchangeWire
News Summary
- Azerion wanted to better understand how consumers respond to new creative capabilities so that brands can match data-driven targeting with effective content
- Well-executed creative enhancements can increase positive emotion by over 6%, improve brand recall by 4% and boost next-step actions like search, purchase and brand recommendations
A new study provides key insight into the most effective ways for brands to enhance connected TV (CTV) ad creatives to ensure they deliver on objectives. Commissioned by omnichannel advertising platf [+4461 chars]
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