Creating a B2B buyer journey map in 8 steps

News Source : Hubspot.com

News Summary

A well-crafted buyer journey map provides valuable insight into your potential customers’ decision-making process
It helps you identify opportunities to nurture leads and ultimately drive more product signups
Outline your company's customer journey and experience with these 7 free customer journey map templates

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is wher [+11028 chars]

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