The Matcha Mystery Why Your Japanese Matcha Might Be Made in China

News Source : Btrax.com

News Summary

A significant number of matcha products featuring Japanese-style branding are actually produced in China
The global matcha market is projected to grow to over $6 billion by 2033
Legal experts warn that even under Chinese law, misleading use of brand names could violate laws concerning origin labeling and brand misrepresentation

During a meeting earlier this month with Brandon Hill, CEO of btrax, our conversation shifted from sales and marketing to Japanese culture and business practices. We somehow landed on matcha, and he [+12034 chars]

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