Crisis PR Will Be a Lifeline When AI Supercharges Misinformation | Opinion

Image for article Crisis PR Will Be a Lifeline When AI Supercharges Misinformation | Opinion
News Source : Newsweek

News Summary

  • Crisis PR is about to become a frontline defense in a war most people have not yet seen coming
  • A single false image, fabricated recording, or scandal invented and amplified by bots will be able to dismantle a person's livelihood and future in a matter of minutes
  • PR firms today are increasingly being called upon to defend clients against AI-enhanced disinformation
I recently saw an AIgenerated photo of Chris Rock at the 94th Academy Awards squeezing a bottle of baby oil on Jada Pinkett Smiths head. Will Smith was also in the frame, graciously holding the pho [+5410 chars]

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