Crisis PR Will Be a Lifeline When AI Supercharges Misinformation | Opinion

News Source : Newsweek
News Summary
- Crisis PR is about to become a frontline defense in a war most people have not yet seen coming
- A single false image, fabricated recording, or scandal invented and amplified by bots will be able to dismantle a person's livelihood and future in a matter of minutes
- PR firms today are increasingly being called upon to defend clients against AI-enhanced disinformation
I recently saw an AIgenerated photo of Chris Rock at the 94th Academy Awards squeezing a bottle of baby oil on Jada Pinkett Smiths head. Will Smith was also in the frame, graciously holding the pho [+5410 chars]