Structuring Lead Generation Systems For Sustainable Growth

News Source : Forbes
News Summary
- Ron R
- Browning is the CEO of Intellibright, a leading Austin-based digital marketing agency
- Without a structured lead procurement strategy, that pursuit often prioritizes volume over value
- Without clear KPIs, lead generation efforts often default to surface metrics like cost per lead
Ron R. Browning is the CEO of Intellibright, a leading Austinbased digital marketing agency and multiyear winner of the Inc. 5000 award. gettyBusinesses are constantly on the hunt for more leads [+7176 chars]