The Clios sets a new standard for sonic branding with immersive audio identity
News Source : Creative Bloq
News Summary
- The Clio Awards have unveiled a new sonic identity
- Created in collaboration with MassiveMusic, it combines classical instrumentation with contemporary innovation
- The new identity represents the enduring legacy of bold ideas, reflecting how creativity shapes our culture
Sonic branding has been around for decades (think the McDonalds jingle and the Apple startup sound), but recently it has started having a resurgence in the design sphere. Most recent to join the son [+2511 chars]
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