The New Rules Of Luxury Storytelling The Power Of True Voices

News Source : Forbes
News Summary
- AI-generated campaigns, influencers on the catwalk and IT workers posting makeup videos
- Marketing teams should embrace this new storytelling to widen brand reach
- The $250 billion creator economy is helping reinterpret brand DNA with fresh narratives
- Choosing who speaks for your brand is now central to its narrative
Matteo Atti, Global Chief Marketing Officer at Vista, board advisor and professor at the International University of Monaco.gettyWho should be the voice of your luxury brand? The designer? The ar [+5193 chars]