Internal Silos Are An Overlooked Problem That Can Hurt Search Performance via @sejournal, @coreydmorris

News Source : Search Engine Journal
News Summary
- Many times, companies unknowingly have their SEO investments or efforts sabotaged by internal silos
- Hidden silos that have nothing to do with technical SEO or backlinks in organizations can be the most hurtful wasting budgets and efforts
- A unified content strategy is crucial for creating content once, on brand, and aligned with the overall marketing goals
Sometimes, SEO success isnt about technical factors, content, or backlinks or even about adapting to the changes prompted by AI.Many times, companies unknowingly have their SEO investments or ef [+7252 chars]