Driving Enhanced Marketing Outcomes Starts With Granular Insights

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News Source : Forbes

News Summary

  • Grocery shopping has fundamentally changed over the past five years
  • Value-driven shopping isn't slowing down anytime soon
  • 95% of CPG executives plan to launch new products to re-engage customers
  • A comprehensive insights approach can illuminate the opportunities where your brand is poised to shine
Michael Della Penna, Chief Strategy Officer of InMarket.gettyGrocery shopping has fundamentally changed over the past five years. Largely due to rising costs on both essential and discretionary c [+5944 chars]

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