News Influencers Are Reaching Young People, and the Media Is Trying to Keep Up

Image for article News Influencers Are Reaching Young People, and the Media Is Trying to Keep Up
News Source : Teen Vogue

News Summary

  • A Pew Research study found that about one in five Americans (21%) — including 37% of adults under 30 — said they regularly got news from influencers
  • There are concerns that social content creators could be fueling the misinformation crisis
  • Traditional media companies are now bringing influencers in-house to help reach younger audiences
The Washington Posts social media audience skews younger than its audiences on other platforms, according to the publications TikTok guy Dave Jorgenson, and audience members feel a personal connectio [+2956 chars]

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