Google Debuts New AI Tools and a Retail Media Solution in DV360

Image for article Google Debuts New AI Tools and a Retail Media Solution in DV360
News Source : Adweek

News Summary

  • Google is integrating new generative AI solutions into Display & Video 360 campaigns
  • The tech giant is introducing an AI-powered marketplace that curates unique deal packages
  • Launch partners include Costco, United Airlines, Intuit, and Regal Cinemas
  • Google also unveiled a retail media solution for DV360
Google today announced that it is integrating new generative AI solutionsin addition to a retail media solutioninto Display & Video 360 campaigns.In an effort to help streamline the campaign e [+2971 chars]

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