Messaging That Moves The Power Of Storytelling
News Source : Forbes
News Summary
- For decades, B2B marketing communications have focused on product features and functionality
- Samantha Bergin says that logic alone rarely creates a lasting impact
- Instead, focus on what your product empowers its users to do, change or achieve
- The best brands go beyond selling a product to stand for something more
Samantha Bergin, Chief Marketing Officer at Center.gettyFor decades, B2B marketing communications have focused on product features and functionality to engage buyers. Its a logical approach; demo [+5151 chars]
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