How CMOs Can Tell Stories To Manage Change [Case Study With Mondelz International] via @sejournal, @gregjarboe
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News Source : Search Engine Journal
News Summary
- Mondelēz International, a Fortune 500 company in over 150 countries, generated around $36 billion in net revenue in 2024
- Its innovative approach to ad personalization has demonstrated the transformative power of marketing automation and machine learning
- The challenge for any Fortune 500 CMO is navigating the ever-evolving consumer behavior and technological advancements
Chief marketing officers should evaluate and synthesize success stories to learn from past marketing efforts, identify repeatable strategies, and demonstrate the return on investment (ROI) of their w [+11918 chars]
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