Firing All Cylinders Turning product launches from a whimper to a BANG

Image for article Firing All Cylinders Turning product launches from a whimper to a BANG
News Source : Forrester.com

News Summary

  • Only a quarter of firms employ a launch process even vaguely approaching best-in-class
  • Forrester held a certification workshop at our recent B2B Summit
  • Participants used sticky notes to identify areas where they excelled and those needing improvement
  • If you’re a forrester client looking to refine your launch processes, contact your account team to schedule a guidance session
At Forrester, we frequently hear from clients struggling with product launches. Common issues include an overwhelming volume of minor launches that fail to make an impact, marketing teams receiving l [+2453 chars]

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