The 6 Cs Of FutureProof AEs Why The Human Element Matters More In The Age Of AI

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News Source : Forbes

News Summary

  • Ray Makela: AI is going to change how account executives (AEs) work, but it won’t change why they win
  • He says the distinctly human elements of selling are becoming even more important
  • To stay relevant and thrive, AEs will need to lean into distinctly human capabilities
Ray Makela, Managing Director of Talent and Training at SBI Growth. Author and speaker coaching teams to peak sales performance.gettyAI is moving fastfaster than most sales teams are ready for. T [+5759 chars]

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