Agencies Need Teams, Not Departments

Image for article Agencies Need Teams, Not Departments
News Source : Adweek

News Summary

  • Eric Segal: We’re obsessed with making everyone do everything
  • Instead of building hierarchies where everyone needs to be a jack-of-all-trades to advance, we should be creating flexible teams of specialists
  • The future belongs to the specialists, the only question is whether your agency is smart enough to let them play their position
Twentyseven. Thats how many times I offered a brilliant freelance creative director a fulltime job when I was chief creative officer. Twentyseven times, they said no.It drove me crazy. They alr [+3026 chars]

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