Google wraps blue links search test, lobbies for less maximalist application of EUs DMA | TechCrunch

Image for article Google wraps blue links search test, lobbies for less maximalist application of EUs DMA | TechCrunch
News Source : TechCrunch

News Summary

  • Google has ended a test in which it was returning basic “blue link” search results for hotel-related searches in a handful of markets in the European Union
  • The move was in response to compliance complaints related to the bloc’s Digital Markets Act (DMA) Google claims the results of the test indicate that reviving plain blue link-style search results was bad news for hotels, sending their traffic down
Google has ended a test in which it was returning basic blue link search results for hotelrelated searches in a handful of markets in the European Union, in response to compliance complaints relat [+4280 chars]

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