The OmnicomIPG Acquisition Looks Like a Good Bet. Heres Why It May Also Be a Risky One
News Source : Adweek
News Summary
- If the deal goes through, it’ll create the largest ad shop in the world
- The biggest hurdle is how to put these two colossal companies together
- “The world isn’t divided into four companies,” Omnicom CEO says
- ‘The biggest brands out there are going to be quite demanding on conflicts
Omnicoms Monday announcement of its plans to acquire Interpublic Group became the latest tremor in the already shaky ground of the agency world. If the deal goes through, itll create the largest ad s [+4910 chars]
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