Top kids shows on Netflix suffer diminishing returns, Irish study finds

Image for article Top kids shows on Netflix suffer diminishing returns, Irish study finds
News Source : The Irish Times

News Summary

  • The Netflix Kids Content Performance Report is based on a study of 50,000 lines of viewing data led by independent media consultant Emily Horgan
  • The biggest shows in the Netflix kids catalogue tend to be preschool titles featuring intellectual property (IP) that originated on YouTube
  • The number one title in the second half of 2023 was CoComelon
Top kids franchises on Netflix have waned in popularity over time, while good viewing figures for new shows are not always enough to secure series renewals, an industryfirst analysis of the streamer [+3866 chars]

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