This Protein Bar Cofounder Sold His Company For $600 Million. Now He Wants Another Bite Of The Market.

Image for article This Protein Bar Cofounder Sold His Company For $600 Million. Now He Wants Another Bite Of The Market.
News Source : Forbes

News Summary

  • Peter Rahal is the 38-year-old cofounder of nutrition bar brand RxBar
  • He and his cofounder, Jared Smith, sold RxBar to Kellogg's for $600 million in 2017
  • Rahal led David’s $10 million seed round with an investment of $6 million
  • David claims to be the most protein-dense bar in existence
David Versus I think RxBar had a great story and a great team, Peter Rahal says about his first act, but this time around we are going to avoid some mistakes.Aleksandr Karnyukhin for ForbesPit [+9100 chars]

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