Apples China market share shrinks as Huawei surges, data shows
News Source : Yahoo Entertainment
News Summary
- Canadian research firm TechInsights projected earlier this year that Huawei's overall smartphone shipments in China will exceed 50 million units in 2024, with the Pura 70 series accounting for 10 million of those shipments.That would make Huawei the No.
- "Domestic manufacturers have demonstrated market leadership, occupying the top five positions in the mainland Chinese market for the first time in history," said Lucas Zhong, research analyst at Canalys.
- The U.S. company launched an aggressive campaign in May, doubling the scale of an earlier promotion in February and offering price cuts of up to 2,300 yuan ($318.84) on select iPhone models.Analysts expect Huawei's strong performance to continue throughout the year.
- "On the other hand, Apple faces growth pressure in the Chinese market and is actively focusing on optimising channel management.
- 1 seller with a 19% market share, up from 12% in 2023, TechInsights has said.
- Vivo was the top vendor with a share of 19%, followed by Oppo, Honor and Huawei with 16%, 15% and 15% respectively.
BEIJING (Reuters) Apples market share in China shrank by two percentage points in the second quarter of 2024, as the tech giant faced intensifying competition from rivals like Huawei, according to [+2190 chars]