Apple is weighing a big decision impacting the next iPhone release OpenAI or Googles Gemini

Image for article Apple is weighing a big decision impacting the next iPhone release OpenAI or Googles Gemini
News Source : Business Insider

News Summary

  • "Apple previously announced plans to launch a Mac lineup with new M4 processors focused on AI, which led the company's stock to jump 4% despite heavy scrutiny from regulators and an antitrust lawsuit filed against the company by the DOJ in March.
  • "As we look ahead, we will continue to invest in these and other technologies that will shape the future," BI previously reported he said during the company's fourth-quarter earnings call, "That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort.
  • The suit, combined with headwinds from China in the form of diminished sales in that key market, has created "a perfect storm for Cupertino," analyst Dan Ives wrote in an April 9 report on the company's stock.
  • In February, he said that big announcements would be made later this year about his company incorporating the tech into its existing product lines.
  • It is set to be the first of Apple's smartphones to incorporate generative AI, which experts predict will send Apple's stock surging.
  • However, he noted he still believes Apple will outperform the current market return.
Apple is negotiating with both OpenAI and Google to implement AI technology in its next generation of iPhone, Bloomberg reported.Budrul Chukrut/SOPA Images/LightRocket via Getty ImagesApple [+2744 chars]

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