News Summary

• Last year the company launched the Mate 60 Pro series that was aimed at iPhone 15 buyers.Despite the stiff competition, Lam said iPhone sales could still reverse their downward slide.
• "The 19% decline is slightly better than the 24% slide that Counterpoint had estimated for the first six weeks of the year.The Chinese smartphone market is crucial for Apple as it's second only to the US, and is ahead of Europe.Apple has been fighting on multiple fronts this year.
• "For the second quarter, the possibility of new color options combined with aggressive sales initiatives could bring the brand back into positive territory.
• Related stories Huawei's rise has given Apple CEO Tim Cook a new headache, given he's already dealing with disappointing iPhone 15 sales and government bans in China.
• "We are seeing slow but steady improvement from week to week, so momentum could be shifting," he said.
• In the US, Apple is battling an antitrust lawsuit from the Department of Justice.Apple did not immediately respond to a request for comment from Business Insider, made outside normal working hours.