News Summary

• A significant barrier to more frequent use, he says, is a setup that involves attaching batteries, booting up, and navigating a complex interface, which makes traditional devices like laptops and smartphones more appealing for regular tasks.
• Writing in his latest Power On newsletter, Gurman reports a marked decline in the demand for retail demos and sales, based on the Apple Stores he has spoken to: Demand for demos is way down.
• Spatial Personas can be used for watching movies and TV shows together, FaceTime and other video calls, using apps like Freeform, playing games, and more.
• People who do book appointments often don't show up, and sales — at least at some locations — have gone from a couple of units a day to just a handful in a whole week.
• Gurman offers his personal experience of Apple's headset as a microcosm of what he suspects is a wider user trend.
• Gurman also blames the Vision Pro's lack of a "killer app" and compelling content for further diminishing the headset's appeal.