News Summary

• As always, peak sales for an Apple device come at its launch, and that's also the peak sales time for any accessories.
• Even so, it's still unlikely that any user will buy any case for a device before they buy the actual device.
• This time, as first spotted by 9to5mac, it is also working to provide not one, but a range of cases for the unannounced 12.9-inch iPad Air.
• It's also close to certain that Apple will have already released information about it to at least some accessory makers — and ESR is a long-standing third-party manufacturer.
• The risk is that manufacturers taking this chance can be wrong and their cases don't fit the device.
• The iPad Air has never before been offered in a 12.9-inch model, it has always been solely a 10.9-inch one while the larger size has been exclusively for the iPad Pro range.