X platforms brand safety score for advertisers hurt by error Fox Business
News Source : Fox Business
News Summary
- X's brand safety score on DoubleVerify was displayed as an erroneously low figure from late October of last year until last month
- Media holding companies that manage the advertising campaigns and spending for numerous big-name corporate brands check brand safety scores and brand suitability ratings of various platforms for campaigns they're involved with
Social media platform X, formerly Twitter, is looking to set the record straight after its brand safety score on a key platform used by major media advertisers displayed an inaccurate rating for fo [+5447 chars]