Momofukus Chili Crunch Trademark Drama, Explained BuzzFeed

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News Source : Buzzfeed

News Summary

  • Momofuku trademarking chili crunch shows that having the approval of your community doesn't matter if all you want to do is win
  • Fly By Jing was not sent a cease-and-desist letter because Gao's products do not use "chili crunch" or "chile crunch" on the label or in any marketing materials
Hey @momofuku, I hear youre bullying businesses over use of the term chili crunch. As Chief Content Officer of MiLa, I propose a blind taste test of both our chili crunch sauces. Winner keeps th [+110 chars]

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