Apple in Talks With Google to Bring Gemini AI Features to iPhone

Image for article Apple in Talks With Google to Bring Gemini AI Features to iPhone
News Source : MacRumors

News Summary

  • "The two parties haven't decided the terms or branding of an AI agreement or finalized how it would be implemented," according to the report's sources.With the release of iOS 18 later this year, Apple is rumored to be bringing major new AI capabilities to its iPhone operating system.
  • However, Apple analyst Ming-Chi Kuo said in August that there is "no sign" of generative AI technology coming in 2024, and he claimed that Apple's work on generative AI is "significantly behind its competitors."
  • But if the talks bring about a deal, it could make up for any losses that result from the regulatory pressure facing the two companies' existing search partnership.
  • Google has paid Apple billions of dollars for several years to keep its search engine the default option in Safari browser on Apple devices.
  • However, the existing deal is facing regulatory scrutiny from the U.S. Department of Justice and the European Commission over concerns that it helps Google maintain a search monopoly.
  • Both The Information and analyst Jeff Pu claim that Apple will have some kind of generative AI feature available on the ‌iPhone‌ and iPad around late 2024, which is when iOS 18 will be coming out.
Apple is in discussions with Google to integrate its Gemini AI engine into the iPhone as part of iOS 18, according to Bloombergs Mark Gurman.In a report citing people familiar with the situation, [+1512 chars]

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