News Summary

• One of the biggest privacy features is Apple's App Tracking Transparency, which gives users the ability to control which apps can track their activity and access their data.Apple's App Tracking Transparency feature offers Apple users a simple choice, to allow apps to track their activity or not..
• Here's how to use the App Tracking Transparency feature.When you download and open a new app, you'll get a pop-up notification that asks if you want to let the app track your activity across other companies' apps and websites..
• Unless you give an app explicit permission to track you (including apps made by Apple), it can't use your data for targeted ads, including sharing your location data, advertising ID or any other identifiers with advertisers or third parties..
• Coming in a future iOS update, Apple recently previewed a feature that would make it harder for thieves to access sensitive information on stolen devices.The impact of Apple's App Tracking Transparency feature has been wide-reaching across the tech industry..
• Tap the toggle next to the apps you want to stop tracking you.All app developers are required to ask for permission for tracking..
• "Even so, it's important to bear in mind that when you ask apps not to track you, what you're saying is that you don't want app developers to have access to your unique identifier that Apple creates specifically for advertisers -- your IDFA..