Ford taps Apple exec to lead new software services unit

Image for article Ford taps Apple exec to lead new software services unit

News Summary

  • Ford has hired Peter Stern a former executive at Apple to lead its newly formed Ford Integrated Services unit
  • The unit will create and market software enabled customer experiences across Ford s three business units Ford Blue for gas and hybrid vehicles Model e for connected EVs and Ford Pro for commercial products
  • Ford generated billion in revenue in the second quarter the automaker expects its EV business to lose billion in The company is betting on software to help close that gap
  • Ford says it already has paid software and services subscribers with of those customers coming from Ford Pro
Ford has hired Peter Stern, a former executive at Apple, to lead its newly formed Ford Integrated Services unit. The unit will create and market softwareenabled customer experiences across Fords th [+1969 chars]

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