Amazon taps generative AI to enhance product reviews

News Summary

Amazon announced this morning it will begin to leverage generative AI to help customers better understand what customers are saying about a product
The retailer says it will use the new technology to provide a short paragraph of text right on the product detail page that will highlight the product features and customer sentiment mentioned across the customer reviews
In addition to the summary text Amazon will also highlight key product attributes as clickable buttons
The new AI powered features will initially be rolled out to a subset of U S shoppers on mobile devices across a broad selection of products

Amazon announced this morning it will begin to leverage generative AI to help customers better understand what customers are saying about a product, without necessarily having to read through dozens [+2966 chars]

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