News Summary

• That story can be uncovered using methods not unlike those that forensics experts use in a crime lab, said CEO Grant Cochrane in an interview.Cotton grown in one part of the world will look different in a lab, under a microscope, to cotton grown somewhere else.
• Events like earthquakes and fires, as well as simply normal soil conditions in a particular locale, all can be traced by closely examining the material and comparing it against other material and other data.“It’s based on causality,” Cochrane said.
• This groundbreaking technology is a dream solution for sourcing and sustainability leaders at the world’s largest brands who can finally get to grips with the authenticity of their supply chains.
• Factors like changes in the environment play a more significant part than you might realize in how that cotton grows and looks.
• Global supply chains have made the world smaller by enabling us to have virtually anything we want at the tap of a finger.
• We are immensely proud to be partnering with the Oritain team to revolutionize origin verification.”