Praktis lands $20M to help Indonesian D2C brands handle their supply chains
- Praktis wants to put them on a more level playing field.The startup, which handles everything from raw material purchases to order fulfillment for D2C brands and suppliers, announced today it has raised $20 million in Series A funding.
- This leaves D2C brands free to focus on other parts of their business, including brand building and marketing.The startup plans to scale up by growing alongside the D2C brands it serves.
- Pontoh is also joining its board of directors.In a statement, East Ventures co-founder and managing partner Willson Cuaca said, “We are thrilled to double down our investment to Praktis as they strive to empower D2C brands in Indonesia and hit profitability much faster than we expected.”
- The round was led by East Ventures (Growth fund), with participation from Triputra Group and SMDV.Praktis co-founder and chief executive officer Adrian Gilrandy told TechCrunch that even though 60% of Indonesia’s GDP comes from SMEs, many experience difficulties while scaling up their business operations.
- Image Credits: PraktisThrough its platform, Praktis’ customers are able to manage this business operations, including raw material purchases, production, fulfillment and logistics.
- These include finding reliable suppliers, getting fair pricing, the cost of labor and high exposure to fixed costs.Praktis’ team.
Small to mediumsized enterprises contribute 60% of Indonesias gross domestic product. But companies in the D2C space still struggle to compete against bigger brands. Praktis wants to put them on a m [+1941 chars]