Sega to acquire Angry Birdsmaker Rovio for $775M

News Summary

  • Specifically, it seems that Rovio’s experience in so-called “live service” mobile gaming is what appealed to Sega, which refers games designed to be played more or less indefinitely through regular content updates to keep players interested.
  • So it perhaps was little surprise that Rovio had started shopping itself around to potential suitors.With Rovio under its wing, Sega says it plans to “accelerate the development” of its own existing games, as well as “generate synergies” between Sega and Rovio’s brands.
  • “I am confident that, through combination of both companies’ brands, characters, fanbase, as well as corporate culture and functionality, there will be significant synergies created going forward.”
Japanese gaming giant Sega has confirmed that its buying Finlands Rovio in an allcash deal worth 706 million ($775 million).News first emerged back in January that Israeli mobile gaming company [+2884 chars]