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News Summary

• To actually target media like this — by marring their brands on Twitter’s platform — was the last straw for some.In addition to NPR and PBS, other news organizations have also now abandoned ship, including Boston NPR affiliate WBUR, Hawaii Public Radio and LA-based local news source LAist.
• And if the news orgs come, the people may follow.Post, a publisher-focused Twitter alternative, launches to publicEven if these alternatives only pull a few thousand users away from Twitter at first, those numbers could grow over time as each individual network grows.
• You can be sure many others are reconsidering the extent of their investments.What Musk may not understand is that, despite journalists’ own addictions to the app, Twitter actually sends very little traffic to news sites.
• The idea is interesting but, like all newcomers, the question is one of scale.Still, as newsrooms scramble for Twitter’s exit doors, Post’s platform could look more appealing.
• But an objective analysis puts the two in the middle of the Ad Fontes media bias chart.More newsrooms bail on Twitter as Musk meddles with account labelsMusk, however, wanted to sully their brands by suggesting the U.S. government has influence over their reporting.
• It will slowly become less relevant, barring major changes to get it back on track, and when it dies we may not even notice.Already, Twitter is morphing into something new.