Slack backs Videowises approach to creating interactive, shoppable videos

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  • Videowise is able to deliver loading times up to five times faster than traditional video players, he added.The company’s first integration was with Shopify, where the concept has caught on: Videowise is currently working with more than 600 Shopify and Shopify Plus brands.
  • New feature releases will be coming this year in areas where we don’t see competitors currently focused, and we aim to be a platform that can integrate with anyone.”4 video content tips for your startup’s growth marketing
  • The new investment gives Videowise a total of $4.1 million in venture-backed funds, Cioba said in an interview.After working for over a decade in product design for companies, Cioba decided to embark on his own entrepreneurial journey, focusing on e-commerce.
  • The company now has a cash infusion of $3 million in a round that closed earlier this year.Slack Fund led the round and was joined by Founder Collective, Underline Ventures, MuVentures, Ratio Ventures, Stan Chudnovsky, Javier Olivan, Ed Baker, Scott Belsky and Gokul Rajaram.
The concept of shoppable videos has been around for at least a decade, with some big companies, like Showroom, Firework, Vimeo, YouTube and Klarna getting in on the action.There have also been star [+3686 chars]