Vue snaps up $20M to grow its opensource based frontendasaservice ecommerce toolkit and platform

News Summary

  • In all cases, this results in developers saving time, and in theory, producing front end interfaces that work better and can be more flexibly maintained to optimize purchasing conversions and engagement.Friday said it’s part of the trend of “detaching the monolith” in architecture.
  • But now you might get a back end from one vendor, search from another, CMS from another, payments from another, and so on.
  • Vue Storefront, which is building what it describes as “frontend as a service,” has closed a $20 million round, which it plans to use for R&D, to bring on more tools targeting B2B e-commerce businesses, and for business development after seeing revenues grow 300% in the last 18 months.
  • The theory here is that Vue Storefront represents the next step on that trajectory, albeit one that others in the same space might also be looking to tackle in the longer term.
  • We integrate with all of that and put the whole thing together.”Indeed, companies like Shopify and headless e-commerce platforms like Commercetools have changed the game for both smaller and larger merchants.
  • Julien Codorniou, an ex-Facebook exec who is now a partner at Felix, is also joining the board.The company is describing this as a “Series A+,” with a Series A in 2022 bringing in $17.4 million.
The current slowdown in ecommerce growth, and in some pockets straight declines in spend, might not seem like the most opportune time to build an ecommerce tooling startup let alone invest in one [+4644 chars]